Post by account_disabled on Feb 24, 2024 10:33:45 GMT
It is said that language is the mirror of the society in which we live. It describes our present and traces a direct line to the future, and for this reason it is constantly changing. Today he is telling us clearly what this direction is, which can be summed up in one word: inclusion . Before panicking, throwing up your hands at the invocation of "you can't say anything anymore" or lashing out at asterisks or letters with strange upside-down shapes, perhaps it's time to stop for a second. If you are here, it is likely that you have received a request to use more “inclusive” language in the workplace. Or, you have realized that your brand and your marketing, by not involving and representing the plurality of voices, identities and thoughts, risks being cut off from what today represents in all respects a slice of the market. As we will see in the next paragraphs, in fact, inclusive marketing " rewards" : consumers, Millennials and especially those of Generation Z, will choose the former between an inclusive, sustainable and ethical brand and one that is not. Or again, do you simply want to know "what does inclusive communication mean"? And why is it not only important but essential today? Let's find out in this in-depth study, together with a practical guide.
Inclusivity in language and communication You will certainly have come across, when opening Middle East Phone Number List any social network, profiles or pages that write "carə tuttoə" or "car* tutto*", just to give an example. Often, these attempts have polarized the public debate, opening Pandora's box. Beyond the possible controversies, however, even in Italy we have finally come to talk about a language that is more inclusive and, consequently, more generally, about inclusive communication . But what do we mean? What are we talking about when we talk about “inclusive language” As we have said, the way we communicate is the result of the society we live in. At the same time, however, it shapes it and helps to change it. As Parlare Civile writes , a project aimed at providing practical help to journalists and communicators to deal with "at risk" topics in correct language, there are no wrong words. There is a wrong use of words . Today, in a multi-everything world, we cannot take refuge behind "it has always been said/written like this". For this reason, it is necessary to stop and reflect on the language we use. We could say that "inclusive language" welcomes this plurality, does not discriminate and is based on respect and empathy .
This is why it must be free from aggressive words, expressions or tones that reflect offensive prejudices, stereotypes, clichés or cognitive biases. In Italy, the debate is mainly focused on the linguistic question of gender and the so-called overextended masculine , given that our language, unlike English for example, does not provide a "neutral" gender. But in reality the discussion is much broader and more complex than that. To summarize, inclusive language does not have to: reinforce gender stereotypes , for example “women can't drive”; do not carry forward prejudices or racist beliefs , for example "criminals are mostly foreigners"; do not discriminate against people based on age (what is called ageism ), such as "you are too young/old for this job" or "We need greater creativity, let's bring in younger talent"; not being able-bodied , that is, not discriminating against people with disabilities: therefore, avoid terms and expressions such as "wheelchair-bound", "invalid", "differently-abled". Inclusive communication: is it a great thing ? As we know well, especially those of us who have our fingers in the mix every day in this world, communication today is transmedia and travels on multiple levels.
Inclusivity in language and communication You will certainly have come across, when opening Middle East Phone Number List any social network, profiles or pages that write "carə tuttoə" or "car* tutto*", just to give an example. Often, these attempts have polarized the public debate, opening Pandora's box. Beyond the possible controversies, however, even in Italy we have finally come to talk about a language that is more inclusive and, consequently, more generally, about inclusive communication . But what do we mean? What are we talking about when we talk about “inclusive language” As we have said, the way we communicate is the result of the society we live in. At the same time, however, it shapes it and helps to change it. As Parlare Civile writes , a project aimed at providing practical help to journalists and communicators to deal with "at risk" topics in correct language, there are no wrong words. There is a wrong use of words . Today, in a multi-everything world, we cannot take refuge behind "it has always been said/written like this". For this reason, it is necessary to stop and reflect on the language we use. We could say that "inclusive language" welcomes this plurality, does not discriminate and is based on respect and empathy .
This is why it must be free from aggressive words, expressions or tones that reflect offensive prejudices, stereotypes, clichés or cognitive biases. In Italy, the debate is mainly focused on the linguistic question of gender and the so-called overextended masculine , given that our language, unlike English for example, does not provide a "neutral" gender. But in reality the discussion is much broader and more complex than that. To summarize, inclusive language does not have to: reinforce gender stereotypes , for example “women can't drive”; do not carry forward prejudices or racist beliefs , for example "criminals are mostly foreigners"; do not discriminate against people based on age (what is called ageism ), such as "you are too young/old for this job" or "We need greater creativity, let's bring in younger talent"; not being able-bodied , that is, not discriminating against people with disabilities: therefore, avoid terms and expressions such as "wheelchair-bound", "invalid", "differently-abled". Inclusive communication: is it a great thing ? As we know well, especially those of us who have our fingers in the mix every day in this world, communication today is transmedia and travels on multiple levels.